In today’s mobile world, website visitors use multiple devices to access websites. More and more people are using their phones and tablet to browse websites. There are three ways we make websites work with mobile devices like phones and tablets; clean design that is compatible with mobile device browsers, responsive designs and mobile websites.
Clean design helps each website better display on a mobile device. The phone or tablet will scale the website to display in their respective browsers. The advantage to this option is consistent presentation across all devices. All content is available to all users regardless of device. One drawback can be the need for users to zoom to read some content or click on some links within the website.
Some examples of clean design that displays the same site across all devices are Cowboy Brazilian Steakhouse, Doorway Baptist Church and Palmetto Millwork and Renovations.
Responsive design changes the presentation of the website based on the size of the display. Some site components will scale as the screen changes size. The layout of the site will generally change as the display changes. Objects that are side by side on a larger screen may appear stacked vertically on a smaller screen. Text and buttons generally remain easily read on smaller screens without the need to zoom.
An example of a responsive design is Bill Jones Construction.
Mobile websites are designed specifically with the phone size screen in mind. Content is reviewed and streamlined for the needs of a mobile user. Phone and email are usually front and center and accessible with one finger click. Operating hours or locations may be other key content that a mobile user most likely wants quickly and easily. Design elements change specifically for the scroll and finger access used on touch screen phones. Images are optimized for quick load and minimal consumption of bandwidth. All of our mobile websites include a link to the full version of the website.
Examples of customized mobile websites are Capital Kitchen & Bath, Palmetto Decorators and Heritage Roofing (you will need to use a phone to view the mobile websites).
Deciding which mobile option is best for your organization can depend on many different factors. Contact us to explore which option best communicates the content of your website at 803-603-8276 or firstname.lastname@example.org.
There are times when we all ask why questions. Why did I do this? Why didn’t I do that?
Some why questions that we recently asked ourselves as a business were:
- Why do we provide regular reports to our customers?
- Why do we select the data that we include?
One reason for building your website is to help you achieve your business or organizational goals. Whether those goals are more sales, more customers, better interactions with volunteers or better communication with your supporters, we want to help you accomplish your goals. The monthly report helps you see how your website is performing and it allows us to see where we can help you improve.
The data that we select to report gives us an overall picture of how well your website is working for you.
- Page 1: Traffic Volume and Quality
- Page 2: How visitors found you
- Page 3: How visitors interact with your website
We want you to see how visitors are finding and using your website so we can be sure your message is reaching your audience.
Is your message reaching website visitors like you want it to? Use your report to better understand. If you see areas for improvement, let’s work together to make those happen and reach your target market even better.
How many people have you seen lately with a tablet or using their smart phone for something other than a phone call? People use a wide range of devices to view your website. Last month, our customers’ websites were viewed by over 400 different screen sizes using multiple browsers. Working to display your site well in varying environments is part of our service to you.
While your website will display well in most circumstances, the challenge on smaller mobile devices becomes readability of the text and the ability to navigate the menus. While “pinch and zoom” on touchscreen devices will work, it is not optimal.
Below are screen shots of our website taken on the iPhone 4S. The full version of the site on the left still displays fine. It is just scaled to be smaller. However, the text is hard to read without zooming and selecting the right menu button could be tricky. The mobile version of our site on the right is easy to read with navigation buttons easy to select with a thumb or finger on the touch screen phones.
It is estimated that 15% – 20% of your website traffic is from a mobile visitor. Let us help you with a mobile website.
Contact us today at either email@example.com or 803-603-8276 to reach your mobile visitors more effectively.
Act Like an App
Do you want customers who have iPhones to have quick and easy access to your mobile website but don’t have the marketing budget for an app?
Tell your customers to navigate to your mobile website and add it to their home screens. For example, go to www.convergesc.com on your iPhone (you will be automatically redirected to our mobile site).
Then click on the arrow at the bottom of your browser screen. You will then get a pop up with several different options. Click on, “Add to Home Screen”.
Then you will get a screen with, “Add to Home” at the top. In the description box, type Convergent Design.
Click on the blue Add button at the top right of the screen. Viola! Your customers have instant access to your website, much like an app.
Too Much Information
How often do we communicate too much information trying to get our point across?
In a recent blog post, Seth Godin talked about marketing: The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Starbucks has a very clear billboard: their logo with the words “Next Exit”. That message has one goal: getting customers into the store.
Simple. Clear. Focused.
It can be a challenge to focus your website message. It is very tempting to say one more thing or add one more option. But what will attract a potential customer?
“A skilled contractor that you can trust.”
“Personalized attention to help you get healthy.”
Where are you and when are you open?
As we head towards a new year, look at how visitors are interacting with your website.
Do you have 2 or 3 pages that draw a lot of attention? Let’s draw even more attention.
Do you have website pages that aren’t being visited? Maybe those are cluttering your message and should be dropped from the site.
When customers visit your website, what is the desired next step? Call us? Visit our facility? Request a bid?
Let’s work to give your visitors a clear next step.
You finally decided to take the plunge and paint the exterior of your home.? Your neighbors have been commenting on your “retro look” for years. You pull up a website, hoping to be able to find out some pricing information.
You’ve heard tons about this new restaurant and want to try it tonight. But do you have time? What are the restaurant’s hours? You pull up the website for the information.
Have you ever been on a website and the information is outdated or sometimes not even there? Isn’t that frustrating?
Are you frustrating potential customers?
Many businesses enhance, change or expand their products and services through the course of the year. Be sure to include these changes on your website.
Simple changes like adding a new employee, updating product pictures or changing wording to reflect your latest emphasis is included in your monthly maintenance. If your changes call for new pages to the site, we can add those for only $100 per page.
See some examples of websites with recent product updates in the sidebar to the right.
Contact us today at either firstname.lastname@example.org or 803-603-8276 to update or expand the content on your website.
Potential customers are visiting your website. But how do you attract the right visitors? How do you draw the ones that want to buy what you are offering? One method is for your site to appear in the searches they are using.
Selecting good keywords takes some planning. It starts with imagining your ideal customer. Will they use technical or industry terms that you use every day to talk about your business? Or will they use the more informal words of everyday speech? Will they search “zumba instructor” or the less technical “personal trainer”? Will they search “engineered concrete footing” or the less technical “new driveway”?
A solid keyword strategy is to target 6 to 8 phrases beyond the standard targets of your business name and the geographic areas you serve.
Page 2 of our monthly reports show the top 5 phrases used to bring visits to your site now. Are there other phrases that you want to target? Let’s talk about what words might connect with your ideal customer. Email us at email@example.com to explore options for your keyword targets
You know you have a good business idea. You know that your product or service will help improve the lives of others in some way.
But how do you let people know about your business? Word of mouth will help some but most businesses need more.
You probably have a marketing budget and if you are reading this, part of your budget has gone toward a website.
How do you know if your website is “working”? How do you know if your hard-earned marketing dollars are generating revenue?
All of our customers that have regular maintenance receive a monthly report giving feedback on how your website is performing.
Take a few moments to review your last (or next) report to learn the following:
- How many people visited my site?
- How well did they interact with my site?
- How did they find my site?
- What did they view on my site?
Knowing the answers to these questions can help you know if your marketing dollars are working. If you aren’t getting the return you like, use this information to improve.
If you are on a regular maintenance plan, then small changes and additions to your site are included. Contact us at firstname.lastname@example.org or 803-603-8276 to learn possible ways you can increase the return on your marketing dollars.