In today’s mobile world, website visitors use multiple devices to access websites. More and more people are using their phones and tablet to browse websites. There are three ways we make websites work with mobile devices like phones and tablets; clean design that is compatible with mobile device browsers, responsive designs and mobile websites.

Clean design helps each website better display on a mobile device. The phone or tablet will scale the website to display in their respective browsers. The advantage to this option is consistent presentation across all devices. All content is available to all users regardless of device. One drawback can be the need for users to zoom to read some content or click on some links within the website.

Some examples of clean design that displays the same site across all devices are Cowboy Brazilian Steakhouse, Doorway Baptist Church and Palmetto Millwork and Renovations.

Responsive design changes the presentation of the website based on the size of the display. Some site components will scale as the screen changes size. The layout of the site will generally change as the display changes. Objects that are side by side on a larger screen may appear stacked vertically on a smaller screen. Text and buttons generally remain easily read on smaller screens without the need to zoom.

An example of a responsive design is Bill Jones Construction.

Mobile websites are designed specifically with the phone size screen in mind. Content is reviewed and streamlined for the needs of a mobile user. Phone and email are usually front and center and accessible with one finger click. Operating hours or locations may be other key content that a mobile user most likely wants quickly and easily. Design elements change specifically for the scroll and finger access used on touch screen phones. Images are optimized for quick load and minimal consumption of bandwidth. All of our mobile websites include a link to the full version of the website.

Examples of customized mobile websites are Capital Kitchen & Bath, Palmetto Decorators and Heritage Roofing (you will need to use a phone to view the mobile websites).

Deciding which mobile option is best for your organization can depend on many different factors. Contact us to explore which option best communicates the content of your website at 803-603-8276 or

We have been taking the past couple of months to talk about the various social media platforms.  We are continuing that discussion today with LinkedIn.

LinkedIn requires you to think differently than Facebook or Twitter.  Facebook is good for finding new customers.  Twitter is good for building customer loyalty.  LinkedIn is about connecting with other professionals.

What is LinkedIn?

LinkedIn is a huge online directory of professionals, individuals and companies.  It can be used for job searching, networking, hiring and connecting with colleagues.

How do I start with LinkedIn?

The easiest way for a company to have a presence on LinkedIn is to choose a high profile person in the company, such as the owner or COO.  This person will represent the company and network with other professionals.

Creating your profile

You need to look at LinkedIn like almost an online resume.  Make sure you complete all of the information.  Use yourself to show what your company has to offer.

  • Start with the summary: Include skills and expertise.  Don’t forget the headline.  Write it to grab someone’s attention.
  • Have a professional headshot: Too casual or a shot that doesn’t represent your business well will not benefit you.
  • Make sure your profile is public


After you create your profile, it is now the time to start searching for connections.  You can do this through email addresses you currently have, through other social network or you can search for specific individuals.

  • Invite individuals to connect: LinkedIn is about building networks.  You have to be active in seeking out connections.
  • Participate in LinkedIn groups: This increases visibility and groups can help you represent your business to others.

Why LinkedIn?

LinkedIn is great for keeping track of industry trends, being found by other professionals, being found by potential clients, generating leads, finding new talent, and increasing your exposure to other professionals.

Want to know more about LinkedIn?  Make sure you are connected with us on Facebook.  We will be posting articles throughout the month of September that expand on some of the points discussed here.

This month we are continuing our discussion on the different social media platforms.  If you missed our discussion on the basics of using Facebook for your company (or would like a refresher), you can view the content on our blog.

This month we are going to dive into the wonderful world of Twitter. Twitter is what is known as a “microblog”. This is just a fancy way of saying, “you have 140 characters to say what you want.” Twitter can be beneficial to your business because it is a dynamic way to connect with others in real-time.  You can learn valuable information about your industry, your competitors and what is going on around in the world.  You can also grow your business through running promotions, strengthening your brand awareness and interacting with customers and potential customers on a daily basis.

Getting Started with Twitter

One of the first things you need to do is decide on your @handle (your Twitter username).  A few things to consider when you are trying to choose your @handle:

1)      Try to get your business name.  You might be lucky enough to get your exact name.

2)      If you cannot get your business name, go for a recognizable abbreviation and/or underscores between the words of your business name (For example our Twitter handle is @converge_sc).

3)      If all else fails, try using a catchphrase that is associated with your business.

Now you need to write your business bio.  You need to be clear and concise since you only have 160 characters to “show your business off”.   You want to highlight the following in those 160 characters:

  • Make sure people know who you are and what you do
  • Include anything that makes you stand out (such as awards or special services that are unique to your business)
  • There is also a section to include your location—make sure you do not neglect this piece of information since putting in a location will make it easier for individuals to find you.
  • Avoid using hashtags (#) in your bio

I’m ready! Now what?

You are now ready to send out your first tweet (an individual post to Twitter).  Twitter is very conversational, not overly formal.  Followers expect you to “have a conversation with them”.

Here is a brief list of pointers about what and when to tweet:

1)      Keep it short. You only have 140 characters.  Use understandable abbreviations if necessary (for example, Thx for Thanks).

2)      Find a way to stand out from everyone else.  If you have ever been on Twitter, you know that there is a HUGE amount of content on there.   Share unique things about your company, funny photos, etc.  Remember—you’re having a conversation and reaching out as a company.  Photos, link to videos—visuals—are a great way to stand out.

3)      Reply.   People may contact you or talk about you on Twitter.  Make sure you respond—retweet (reposting an individual’s tweet), reply or favorite tweets.  Thank people with positive tweets, respond to critical messages.

4)      Build excitement: use Twitter to offer special promotions to your followers such as a special code or catch phrase that gives a special discount (Like how radio DJs has everyone listing for a special song for free concert tickets) Or you can use it to build momentum for an upcoming special event (ex. A big once-a-year sale).

To summarize, Twitter can be a powerful information and interaction tool.  You need to post short, conversational tweets that make your customers feel more connected to your business and make potential customers want to know more.  Twitter is a great way to show the “human side” of your business.

We may have generated more questions about Twitter than we gave answers.  Throughout the month of August, we will be posting more in-depth information on our Facebook page.  If you have questions, feel free to contact us at, 803-603-8276 or like us on Facebook.

We are constantly made aware the world is always changing.  Every time you turn around, there is a new gadget, product or service that is supposed to improve your life.

The world of web design is constantly changing as well.  Many of you want your website not only to be found in Google but be found on the first page for particular search phrases.   And Google constantly changes its algorithm—a fancy name for the formula it uses to determine search results.

One of the most recent tweaks that Google has made to its algorithm is putting more emphasis on “recent content”—the type of content that is produced through social media, blogs, YouTube, etc.  In order to help you understand how you can use social media to help enhance the search engine positioning of your website, Convergent Design will be doing a four month series on the different types of social media platforms.

For the month of July we will be focusing on Facebook, how you can set it up for your business and how you can use it to increase your website presence.

Facebook profile or page?

You need to create a business page.  Something you need to know is that businesses have pages not profiles.  Individuals have profiles.  Facebook will delete business profiles.  You also do not want to create a group for your business.   You need a business page.

Go to

You should see a page like this:


Most likely you are going to choose either “Local Business or Place” or “Company, Organization or Institution”.  Our recommendation is that if your target audience is localized (such as just the greater Columbia, SC area), choose Local Business or Place.  If you have a broader target market, choose Company, Organization or Institution.

Building the Initial Page

Now you are ready to create the initial page. Make sure that your business page has the following

  • A clear logo as the profile shot for the page
  • A good cover photo that showcases the brand or what the business does
  • Include all contact info (including your website address), business hours and location
  • Include a focused sentence about what the business does.   It needs to be clear to visitors immediately what you do
  • Set a custom URL – this is a Facebook feature that can make your business’ page easier to find and more memorable

Building a Good Facebook Community

You have this completely awesome business page—now what?

Facebook is all about consistency.  You cannot set up a Facebook page and think it will magically work on its own.  Setting up a Facebook page is only the beginning.

Here are some suggestions we have for getting the most out of your Facebook page:

  • It’s best to have daily interactions, but weekly at the very minimum
  • Make your posts visual, such as including photos and videos – they tend to  get 100% more response
  • Questions allow you to interact with your Facebook community – these can be true/false, fill-in-the-blank
  • Also keep posts short – between 100-250 characters – people want short and sweet
  • Keep track of comments and feedback through email notifications – the number one mistake most businesses make with their pages is that they don’t respond to customers
  • Invite people, invite them to invite more people
  • Run contests/promotions based on Facebook likes. You can set content to only be revealed upon liking your page
  • Facebook ads aren’t necessarily a good solution for small businesses on Facebook.  They are not always worth the investment (we can speak from experience on this) – word of mouth is usually better

Why Have a Facebook Page

Facebook is not going to be “the magic fix” to increasing your website presence in the search engines.  But having a Facebook page will give you another avenue to create brand awareness, help build meaningful interactions with your customers and can help generate traffic to your website.

If you have any more questions on how to set up a page for your business or questions on how Facebook can benefit your business, contact us at design@convergesc.comor 803-603-8276.

There are times when we all ask why questions. Why did I do this? Why didn’t I do that?

Some why questions that we recently asked ourselves as a business were:

  • Why do we provide regular reports to our customers?
  • Why do we select the data that we include?

One reason for building your website is to help you achieve your business or organizational goals. Whether those goals are more sales, more customers, better interactions with volunteers or better communication with your supporters, we want to help you accomplish your goals. The monthly report helps you see how your website is performing and it allows us to see where we can help you improve.

The data that we select to report gives us an overall picture of how well your website is working for you.

  • Page 1: Traffic Volume and Quality
  • Page 2: How visitors found you
  • Page 3: How visitors interact with your website

We want you to see how visitors are finding and using your website so we can be sure your message is reaching your audience.

Is your message reaching website visitors like you want it to? Use your report to better understand. If you see areas for improvement, let’s work together to make those happen and reach your target market even better.

How many people have you seen lately with a tablet or using their smart phone for something other than a phone call? People use a wide range of devices to view your website. Last month, our customers’ websites were viewed by over 400 different screen sizes using multiple browsers. Working to display your site well in varying environments is part of our service to you.

While your website will display well in most circumstances, the challenge on smaller mobile devices becomes readability of the text and the ability to navigate the menus. While “pinch and zoom” on touchscreen devices will work, it is not optimal.

Below are screen shots of our website taken on the iPhone 4S. The full version of the site on the left still displays fine. It is just scaled to be smaller. However, the text is hard to read without zooming and selecting the right menu button could be tricky. The mobile version of our site on the right is easy to read with navigation buttons easy to select with a thumb or finger on the touch screen phones.

Jan2013fullc Jan2013mobilec

It is estimated that 15% – 20% of your website traffic is from a mobile visitor. Let us help you with a mobile website.

Contact us today at either or 803-603-8276 to reach your mobile visitors more effectively.

Act Like an App

Do you want customers who have iPhones to have quick and easy access to your mobile website but don’t have the marketing budget for an app?

Tell your customers to navigate to your mobile website and add it to their home screens. For example, go to on your iPhone (you will be automatically redirected to our mobile site).

Then click on the arrow at the bottom of your browser screen. You will then get a pop up with several different options. Click on, “Add to Home Screen”.

Then you will get a screen with, “Add to Home” at the top. In the description box, type Convergent Design.

Click on the blue Add button at the top right of the screen. Viola! Your customers have instant access to your website, much like an app.

Too Much Information

How often do we communicate too much information trying to get our point across?

In a recent blog post, Seth Godin talked about marketing: The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Starbucks has a very clear billboard: their logo with the words “Next Exit”. That message has one goal: getting customers into the store.

Simple. Clear. Focused.

It can be a challenge to focus your website message. It is very tempting to say one more thing or add one more option. But what will attract a potential customer?
“A skilled contractor that you can trust.”
“Personalized attention to help you get healthy.”
Where are you and when are you open?

As we head towards a new year, look at how visitors are interacting with your website.

Do you have 2 or 3 pages that draw a lot of attention? Let’s draw even more attention.

Do you have website pages that aren’t being visited? Maybe those are cluttering your message and should be dropped from the site.

When customers visit your website, what is the desired next step? Call us? Visit our facility? Request a bid?

Let’s work to give your visitors a clear next step.

You finally decided to take the plunge and paint the exterior of your home.? Your neighbors have been commenting on your “retro look” for years. You pull up a website, hoping to be able to find out some pricing information.

You’ve heard tons about this new restaurant and want to try it tonight. But do you have time? What are the restaurant’s hours? You pull up the website for the information.

Have you ever been on a website and the information is outdated or sometimes not even there? Isn’t that frustrating?

Are you frustrating potential customers?

Many businesses enhance, change or expand their products and services through the course of the year. Be sure to include these changes on your website.

Simple changes like adding a new employee, updating product pictures or changing wording to reflect your latest emphasis is included in your monthly maintenance. If your changes call for new pages to the site, we can add those for only $100 per page.

See some examples of websites with recent product updates in the sidebar to the right.

Contact us today at either or 803-603-8276 to update or expand the content on your website.

Potential customers are visiting your website. But how do you attract the right visitors? How do you draw the ones that want to buy what you are offering? One method is for your site to appear in the searches they are using.

Selecting good keywords takes some planning. It starts with imagining your ideal customer. Will they use technical or industry terms that you use every day to talk about your business? Or will they use the more informal words of everyday speech? Will they search “zumba instructor” or the less technical “personal trainer”? Will they search “engineered concrete footing” or the less technical “new driveway”?

A solid keyword strategy is to target 6 to 8 phrases beyond the standard targets of your business name and the geographic areas you serve.

Page 2 of our monthly reports show the top 5 phrases used to bring visits to your site now. Are there other phrases that you want to target? Let’s talk about what words might connect with your ideal customer. Email us at to explore options for your keyword targets

You know you have a good business idea. You know that your product or service will help improve the lives of others in some way.
But how do you let people know about your business? Word of mouth will help some but most businesses need more.
You probably have a marketing budget and if you are reading this, part of your budget has gone toward a website.
How do you know if your website is “working”? How do you know if your hard-earned marketing dollars are generating revenue?
All of our customers that have regular maintenance receive a monthly report giving feedback on how your website is performing.
Take a few moments to review your last (or next) report to learn the following:

  • How many people visited my site?
  • How well did they interact with my site?
  • How did they find my site?
  • What did they view on my site?

Knowing the answers to these questions can help you know if your marketing dollars are working. If you aren’t getting the return you like, use this information to improve.
If you are on a regular maintenance plan, then small changes and additions to your site are included. Contact us at or 803-603-8276 to learn possible ways you can increase the return on your marketing dollars.